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The Pocket Guide to Good Push
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Push is a powerful, permission-based, mobile customer communication channel. Leveraging push effectively inherently demands particular rules of engagement. Learn the “7 Rules of Good Push” and see numerous examples in this useful primer from Urban Airship, the world's largest push messaging provider. A must-read for marketers.
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Urban Airship, Urban Airship:Guide, The Pocket Guide to Good Push, customer
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